A leading data-driven performance marketing company, Fluent, Inc. (NASDAQ: FLNT) surges 2.73% to trade at $1.32 on Tuesday as the firm releases that its entire collection of audience segments would be accessible through TransUnion’s TruAudience Data Marketplace. Fluent’s database of 280 million US consumer profiles is linked to TransUnion’s three-dimensional picture of identification, which includes people, homes, and devices, giving scalability across 80 million US-connected households.
President of Data Solutions at Fluent, Brian Hogan articulated that as the customer experience grows more fragmented and expectations surrounding ad relevance rise, advertisers need accurate, privacy-compliant data to boost audience targeting now more than ever. They’re excited to collaborate with TransUnion to make their 100% declared and opted-in data easily accessible to advertisers, allowing them to improve their omnichannel marketing strategies and create better business outcomes.
The TruAudience Data Marketplace is an end-to-end solution for consistently and scaleably executing high-fidelity streaming and omnichannel campaigns. The marketplace is one of the most widely used audience targeting solutions among major streaming publishers, demand-side platforms (DSPs), and supply-side platforms (SSPs) (SSPs). Clients may develop bespoke audiences and reach consumers across numerous channels with the correct message.
TransUnion’s Vice President of Media and Entertainment and Head of Data Marketplace, Michelle Swanston stated that Media buyers and sellers can now access Fluent’s database of US consumer profiles in the TruAudience Data Marketplace, allowing them to transact on Connected TV and streaming audio with precision targeting at scale. Through this agreement, advertisers will be able to provide more tailored advertising across individuals, households, and linked devices.