This holiday season, The Macy’s Inc. (NYSE: M) Thanksgiving Day Parade, the most cherished holiday tradition in the country, returns to the web3 virtual world with a brand-new Parade experience that will give fans the chance to choose the first-ever NFT (Non-Fungible Token) Macy’s Parade balloon. In honor of its 96th march, a virtual version of the Macy’s Parade will be available in the metaverse, where viewers will be able to view virtual galleries from five NFT projects and cast votes for their favorite creators to help one of their creations come to life and take flight in the Macy’s Parade the following year.
This holiday season, the Macy’s Thanksgiving Day Parade will return to the web3 virtual world with a brand-new Parade experience that will allow fans to choose the first-ever NFT (Non-Fungible Token) Macy’s Parade balloon and feature virtual galleries from five NFT projects.
The executive producer of Macy’s Thanksgiving Day Parade said that as they are thrilled to bring this spectacle to the web3 virtual landscape once more with a fun experience that empowers their fans, collectors, and their highly active Discord community as they countdown to the 96th Macy’s Parade. They wanted to give their online community the chance to choose a native NFT design to be turned into a real-life Macy’s Parade balloon while also creating an opportunity to raise important funds for their partner Big Brothers Big Sisters of America because their genesis collection of Parade NFT’s last year was so successful.
Collectors will have the chance to create a virtual gallery pass to get an OnCyber NFT gallery space, which will be airdropped on December 5. This is the second year that the web3 community is being used to improve the lives of others. Minting a virtual gallery pass will cost $50, and Big Brothers Big Sisters of America will get 100% of the proceeds (BBBSA). By using NFT technology in this manner, Macy’s contributes to the long-term growth of mentoring relationships that may change young people’s lives and help them have a brighter future.