Shares of DraftKings Inc. (NASDAQ:DKNG) after opening at $18.20 reached its day high price of $18.03 and then closed at $17.35 by shares raised 4.67% in last trading session. DraftKings Inc. (NASDAQ:DKNG) released that Amazon (AMZN) has appointed DraftKings as a sponsor for Thursday Night Football (TNF) on Prime Video.
Amazon (NASDAQ:AMZN) surged 0.80% in pre trading session on Wednesday as it has a market cap of $1.29 trillion with average trading volume of 49.89 million.
Beginning September 15, 2022, DraftKings and Amazon will collaborate to give fans with exciting pregame content and new betting options every Thursday throughout the NFL season.
Stephanie Sherman, Chief Marketing Officer at DraftKings, remarked that the NFL season is the busiest time of year for their clients, so collaborating with one of the world’s leading technology organizations to offer exciting content to TNF on Prime Video viewers is a terrific opportunity for DraftKings. Prime Video is a pioneer in live content, and both companies are dedicated to improving their customers’ experiences. They are thrilled to be working with Amazon to give millions of fans with a premium and improved experience during TNF on Prime Video throughout the season and for many years to come.
As part of the multi-year agreement, TNF will offer DraftKings integrations in the live pregame, including odds and additional sports betting information. DraftKings and Amazon will also collaborate on TNF-themed products including as same-game parlays, which will be available through the DraftKings Sportsbook app.
Danielle Carney, Amazon Ads’ Head of NFL Sales, remarked that they are delighted to collaborate with DraftKings to bring fans with more information and excitement as part of their TNF viewing experience. DraftKings content will complement lively pregame conversations, audience participation, and perhaps some bold predictions from their on-air talent.
DraftKings content will be included in all 15 TNF games of the 2022 NFL season, beginning on Thursday, September 15, 2022, when the Los Angeles Chargers face the Kansas City Chiefs. Fans may access the most up-to-date information and the whole 2022 TNF schedule by visiting Amazon’s Prime website.