In this article I will give you some tips to rank on the 1st page of the search engine in 2020.
Whatever website you have, if there is no traffic, it has no value. So getting traffic to your website, you need to do digital marketing, social media marketing and search engine optimization.
Search engine optimization can provide you organic traffic. Rest 2, digital marketing and social media marketing can give you referral traffic.
Organic traffic is the most valuable for any website. The more organic traffic you can get, you can get more sales leads, and you can earn more money from your website.
For getting organic traffic your keywords should rank on the 1st page of the search engines.
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If your keywords get rank on the 1st page of the search engines, you will get organic traffic. It will increase your brand value. Your website will be more trustworthy to the traffic.
Let’s see how your keywords can get ranking on the 1st page of the search engines.
Keywords research is the first step and one of the most important parts of search engine optimization. If you can’t do keywords research properly, your total effort will go to wrong way.
Naturally I use Semrush tool and Google trends for keywords research. I use Google trends for search value and location. On the other hand Semrush give me keywords difficulty report.
There are many other tools for keywords research like Moz, Ahrefs, etc. You can use any of them.
I like those keywords who have minimum search value like 100 to 500. Because, minimum search value keywords are always less competitive. Less competitive keywords are always easy to rank.
When your less competitive keywords will rank, you will get ranking easily of your high competitive keywords.
When you have completed your keywords research, you have to start article writing. Article or content is the most important and powerful part of SEO.
In my opinion, content is the king. Only an informative, unique and good content or article is enough to get ranking on the 1st page.
So you need to write a unique, informative article that will be helpful for the traffic. When search engines find your article or content is helpful for the visitors, your keywords will rank easily.
If your website is an ecommerce site, write the product description around 300 words, if it is a blog website, write article containing 1000+ words.
Decorate Your Article
Article or content decoration plays a vital role to engage traffic to your website. There are many elements to decorate your article. You can add images, infographic, podcast, video, etc. All the decorative elements should be unique and related to your article. Especially podcast and video can help to compatible your keywords with voice search.
Before insert images into your article, you should optimize the images. Insert the following information into the image: name, location, URL, date of creation, etc.
Voice search compatible plays a vital role for getting ranking your keywords on the 1st page, as the voice search is increasing day by day. In 2019 voice search was 35% of total search.
So if you can add podcast or video to your article, it will be easy to rank on the 1st page of the search engines.
Meta description tells about your article. So write a good Meta description within 150 characters that can give full information about your content or article. Use your primary keywords into your Meta description.
Your article is ready for publish. Now time to make internal link building. You should build internal link with those pages that have the highest PA and the content should be relevant. But if your website is totally new in that case you should build your internal link with the home page.
External link building is not that much important for getting ranking on the top page. But if you take information from other websites, you should give the reference link.
Your article or content is ready. Now check does your website mobile friendly. If it is not mobile friendly, just install AMP plugins and make it mobile friendly.
Website loading speed is a very important part of technical SEO. There are many plugins to speed up your load speed. You can choose any of them and can improve your website loading speed.
You should compress your all images so that your website can load faster. For compressing images there are many plugins available. You can use any of them.
On page SEO and technical SEO is complete for your website. Now make traffic funnel, so that visitors visit your website.
Off Page SEO
Off page SEO is nothing but only making traffic funnels. You can do social media marketing, email marketing, question answering, forum posting, guesting posting, article submission, etc.
You can find many SEO expert who always want to improve website DA and PA. But you believe it or not DA and PA are not any search engine’s matrix. These are MOZ’s matrix.
So DA PA is not important to getting rank your keywords on the 1st page.
If you can make traffic funnel without improving DA and PA, no matter what is your website’s matrix is, you will get traffic.
Don’t worry about your website’s matrix and DA PA. If you follow the above steps you can get rank of your keywords on the 1st page of the search engines.